Our Germantown, MD-based marketing agency can assist your small business in converting current subscribers to future customers with email marketing.

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How Our Germantown-Based Marketing Agency Assists Maryland Small Business Owners in Increasing Customer Acquisition Through Email Marketing

Marketing firms such as the Digital Marketing Company of Germantown¬†understand how to leverage email marketing to produce money and leads for their clients. Email marketing is a highly successful (and cost-effective) means of generating and nurturing leads. With our email marketing best practices, we’ll assist your business grow its revenues, income, and operations through email design, coding, and authoring, as well as strategy development and transparent reporting.

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Email Marketing Strategy

Our email marketing agency can begin by developing an email marketing plan for your business. It will detail the "who, what, where, and how" of your campaign. We'll conduct research on your target audience and determine who they are. Then we'll develop an email marketing strategy to improve your messaging. Finally, we'll determine when and how emails will be sent, as well as the manner in which leads will be added to your email marketing campaign.

Our Email Marketing Services

Lead Magnets

After developing a strategy for your email marketing campaign, we'll create lead magnets based on your existing customer profiles. Lead magnets are offers in which you supply something beneficial in return for a prospect's email. Lead magnets include free guides, checklists, quizzes, eBooks, and other types of content.

Call To Actions

After we've created the lead magnets, we'll create a call to action that will be placed in high-visibility, high-traffic sections of your website. This will aid in the conversion of leads to email subscribers. There are numerous sorts of website call-to-actions, including headers, pop-up forms, sidebar forms, and more.

Paid Campaigns

Promoting your lead magnets is the most effective strategy to grow your email list quickly. To accomplish this, you'd need to utilize our social media marketing or search engine optimization services. Our agency will advertise your lead magnets on social media and through search engines to boost the number of subscribers. We'll direct traffic from advertisements to a personalized landing page where visitors may opt-in to your email list.

Email Marketing

Constant Contact, Drip, or Mailchimp are the email marketing tools and services that we commonly use to develop your campaigns. Our agency will assist you in selecting and implementing one of the aforementioned email marketing services to collect leads and submit emails. If your preferred email marketing program is compatible with ours, we will integrate it.

E-Newsletters

Our email marketing experts can generate customized email newsletters for your business. All of the emails we create will adhere to email marketing best practices for deliverability, open rates, click-through rates, and conversions. Your emails may include links to related blogs, case studies, forthcoming activities, and other content.

E-list Management

Additionally, our firm will update the list on a regular basis. Unengaged users should be immediately removed from your email list. If your subscribers do not interact with your emails, your email deliverability will suffer. In other words, if you have a deficient list, you will be spammed. We'll monitor your contacts' participation on a regular basis to ensure you have an engaged email list.

Reporting

Each month, our firm will provide you with a report detailing your email marketing results. We track subscriber counts, open rates, click-through rates, and conversions. Each month, we will do research, assess, and strategize in order to improve these outcomes.

Try Our marketing Agency Email Marketing Services

Bear in mind that the digital marketing environment is ever-changing. Experts, podcasts, and blogs declare an approach or practice to be hot one week and dead the next.

The reality is that digital marketing is less about being “digital” and more about “marketing,” owing to the maturation of internet marketing. The groundwork for it has already been laid.

At The Digital Marketing Company of Germantown, our ultimate goal is to dispel doubt about effective techniques and to implement time-tested techniques that build your organization. We are fiercely opposed to so-called “gurus” who promote the latest “shiny object” or “quick fix” that is meant to kill email marketing, digital advertising, or search engine optimization.

Around here, it’s all about the fundamentals.